THE BIG BANG LVMH

Ferrari and Hublot, the Swiss watchmaker controlled by LVMH, unveiled the result of their latest collaboration at the Italian luxury car manufacturer’s factory in Maranello.

Called “Big Bang Ferrari,” it is a limited edition re-design and a customization of Hublot’s signature Big Bang watch, first launched in 2005. Available in three variations – titanium, carbon fiber and King Gold – the “Big Bang Ferrari,” features Hublot’s patented Unico movement with details inspired by Ferrari’s car designs.

The two companies started their partnership in 2011 when Hublot became the licensee of Ferrari’s watches and the official timekeeping partner of all the Italian brand activities. “This watch is the natural result of the synergy between the Ferrari design team and Hublot, since we met many times to design each single detail,” said Flavio Manzoni, senior vice-president of Ferrari design.

“This kind of collaboration brings us fresh air, because we can use our creative vision to design something completely different from a car even if there are common points between the two worlds. It’s a way to use our multi-disciplinary approach.” In particular, Ferrari and Hublot were inspired by “La Ferrari,” the “F12 TDF” and the “GTC4 Lusso” car models which feature special details reproduced in the watch.

It would look like as Mr Arnault has views on the car industry “Ferrari”. The only sector at which he has not touched yet.